A US Health & Wellness Publisher

Health Newsletters Americans 50+ Open Every Morning

Health Newsletters Americans 50+ Open Every Morning

300K+

300K+

Active US Subscribers

Active US Subscribers

5

5

Health Media Brands

Health Media Brands

50+

50+

Core Reader Age

Core Reader Age

1M+

1M+

Target Reach in 2026

Target Reach in 2026

A US Health & Wellness Publisher

Health Newsletters Americans 50+ Open Every Morning

300K+

Active US Subscribers

5

Health Media Brands

50+

Core Reader Age

1M+

Target Reach in 2026

A US Health & Wellness Publisher

Health Newsletters Americans 50+ Open Every Morning

300K+

Active US Subscribers

5

Health Media Brands

50+

Core Reader Age

1M+

Target Reach in 2026

What We Cover

What We Cover

What We Cover

What We Cover

Four editorial territories, each shaped around the health decisions our readers make every day.

Four editorial territories, each shaped around the health decisions our readers make every day.

Four editorial territories, each shaped around the health decisions our readers make every day.

Longevity & Healthspan

Longevity & Healthspan

Longevity & Healthspan

Biomarkers, metabolic health, cellular repair. Readers investing in how they age.

Natural Health & Supplements

Natural Health & Supplements

Natural Health & Supplements

Ingredient-level analysis of supplements, functional foods, and natural remedies. A beat where readers research, compare, and buy.

Chronic Conditions & Everyday Care

Chronic Conditions & Everyday Care

Chronic Conditions & Everyday Care

Diabetes, heart health, joint and blood pressure management. A responsive audience managing conditions day-to-day.

Fitness, Nutrition & Mental Wellness

Fitness, Nutrition & Mental Wellness

Fitness, Nutrition & Mental Wellness

Movement, food, sleep, cognition. Broader reach for readers focused on staying sharp and independent.

Longevity & Healthspan

Biomarkers, metabolic health, cellular repair. Readers investing in how they age.

Natural Health & Supplements

Ingredient-level analysis of supplements, functional foods, and natural remedies. A beat where readers research, compare, and buy.

Chronic Conditions & Everyday Care

Diabetes, heart health, joint and blood pressure management. A responsive audience managing conditions day-to-day.

Fitness, Nutrition & Mental Wellness

Movement, food, sleep, cognition. Broader reach for readers focused on staying sharp and independent.

Who Reads

Who Reads

Who Reads

Who Reads

LUMINA

The audience skews 50–68 and spans the US. They're research-driven, skeptical of hype, and allergic to fearmongering — they read before they buy, and they buy when the evidence holds up.


They open their newsletters in the morning, forward what lands, and come back for follow-ups. For partners, that tends to translate into one of the more responsive segments in US health media.

The audience skews 50–68 and spans the US. They're research-driven, skeptical of hype, and allergic to fearmongering — they read before they buy, and they buy when the evidence holds up.


They open their newsletters in the morning, forward what lands, and come back for follow-ups. For partners, that tends to translate into one of the more responsive segments in US health media.

The audience skews 50–68 and spans the US. They're research-driven, skeptical of hype, and allergic to fearmongering — they read before they buy, and they buy when the evidence holds up.


They open their newsletters in the morning, forward what lands, and come back for follow-ups. For partners, that tends to translate into one of the more responsive segments in US health media.

The audience skews 50–68 and spans the US. They're research-driven, skeptical of hype, and allergic to fearmongering — they read before they buy, and they buy when the evidence holds up.


They open their newsletters in the morning, forward what lands, and come back for follow-ups. For partners, that tends to translate into one of the more responsive segments in US health media.

Working With Us

Working With Us

Working With Us

Trust Drives the Click

Trust Drives the Click

Trust Drives the Click

In health, credibility is what separates a scroll from a sale. Our editorial doesn't chase fear or fads — which is why readers show up every morning, and why your offer lands on an audience already primed to take it seriously.

Readers in the Buying Window

Readers in the Buying Window

Readers in the Buying Window

Our subscribers aren't browsing. They're managing conditions, comparing protocols, and looking for solutions. By the time they see your offer, there's a high chance they've already decided they want one.

Flexible Placement

Flexible Placement

Flexible Placement

Native newsletter integrations, dedicated sends, full sponsorships, standalone placements. We match offers to the segments most likely to respond — across CPA, flat-fee, and hybrid models.

Measured Ad Load

Measured Ad Load

Measured Ad Load

We keep ad density deliberate and partner selection tight. The goal is an audience that stays engaged over time, and partnerships that keep performing past the first send.

Working With Us

Trust Drives the Click

In health, credibility is what separates a scroll from a sale. Our editorial doesn't chase fear or fads — which is why readers show up every morning, and why your offer lands on an audience already primed to take it seriously.

Readers in the Buying Window

Our subscribers aren't browsing. They're managing conditions, comparing protocols, and looking for solutions. By the time they see your offer, there's a high chance they've already decided they want one.

Flexible Placement

Native newsletter integrations, dedicated sends, full sponsorships, standalone placements. We match offers to the segments most likely to respond — across CPA, flat-fee, and hybrid models.

Measured Ad Load

We keep ad density deliberate and partner selection tight. The goal is an audience that stays engaged over time, and partnerships that keep performing past the first send.

Lumina Health Media

Lumina Health Media

Lumina Health Media

Light on what matters

Light on what matters

Light on what matters

Lumina Health Media LLC, 5013 S Louise Ave #1486 Sioux Falls, SD 57108 United States

Lumina Health Media LLC, 5013 S Louise Ave #1486 Sioux Falls, SD 57108 United States

Lumina Health Media LLC, 5013 S Louise Ave #1486 Sioux Falls, SD 57108 United States

© Lumina Health Media, LLC 2026

© Lumina Health Media, LLC 2026

© Lumina Health Media, LLC 2026